ZYRTEC

Organic Social Media

GEN AI | PHOTOGRAPHY | MOTION | CREATIVE DIRECTION | CAMPAIGN

Responsible for creation of Zyrtec organic (and some paid) social creative (with copy pitches) alongside my partner copywriter, Sophie Goodgion.
Developed templates for Zyrtalk social education sub brand, at home (or in the wild) photoshoots.
Incorporated the use of Adobe Firefly gen AI in fall 2024 to bring the content to a new level, with references to trends and other timely events including: Holiday Season, Wicked’s Movie release, Mariah Carey being unfrozen, Spotify Wrapped, Red Carpet, Beyoncé Country album drop, “I’m looking for a man in finance” Zyrtec version, etc.
Pitched Zyrtec X Dodgeball (White Goodman) campaign to coincide with the bravado of fighting allergies, tying well to the brand’s playfulness, personification of the Zyrtec bottle, and millennial audience.

Oct 31 vs. Nov 1

Tweet: Oct 31 vs. Nov 1

Wicked (Allergy) Release

Unfreezing for Holiday season a la Mariah Carey

Holiday Ugly Sweater

Holiday North Pole

Spotify Wrapped | Design + Copy assistance

Red Carpet Look

In Honor of Beyoncé's Country Album Release

At Home Photoshoot for St Patrick's Day

Concept Campaign: DodgeBall vs. Allergies

March Allergy Madness

May the 4th be with you!

CAMPAIGN | MOTION

Learned Creatopy online development platform to create seasonal and category specific HTML5 banners campaigns
Developed banner templates
Selected campaign specific imagery with cropping and retouching execution.

HTML5 Zyrtec Paid Media Banners For the Winter Season

DESIGN | ART DIRECTION | PHOTO SELECTION

Launching new ZYRTEC Brand and AllergyCast App pages for cohesive consumer experience.