us.boots.com

SITE MANAGEMENT | CONTENT ORIGINATION | ART DIRECTION | IMAGE COMPOSITE

• Took it upon myself to lead the project in improving the us.boots.com DTC site and third party retailer stores. This was done by completing a digital audit across all partner retailer sites.

• Redesigned site UI, site map, and content calendar for homepage updates, branded pages, e-blasts, and landing pages.

• Simplified homepage sub banners to align better the boots branding and allow feature banner to be prominent.

• Cleaned up and modernized site and e-blast header + footer, and main banner sliding functionality.

• Implemented branded landing pages allowing for better user experience.

• E-blast header and footer were also updated to match that of the website, both of which now incorporating our social channels.