us.boots.com

SITE MANAGEMENT | CONTENT ORIGINATION | ART DIRECTION | IMAGE COMPOSITE

Tasked with improving the us.boots.com DTC site. This was done by completing a digital audit across all partner retailer sites. Responsible for site visual design, site map, and content calendar for homepage updates, branded pages, e-blasts, and landing pages.

Simplified homepage sub banners to align better the boots brand and allow feature banner to be prominent.

Cleaned up and modernized site and e-blast header + footer, and main banner sliding functionality.

Implemented branded landing pages allowing for better user experience.

E-blast header and footer were also updated to match that of the website, both of which now incorporating our social channels.

Lead digital calendar and strategy in terms of homepage, e-blast, and landing page focuses.