Case Study

Gatsby Bikes Ecomm

FIGMA | CREATIVE DIRECTION | BRANDING | UX/UI

Designed mobile UI for boutique bike shop whose ideal customer is 25-45 Male, work on a small team, familiar with the product, and like unique and hand-crafted products.
Curved front of the button is meant to tie bike to the bike wheel and give the UI a unique ‘hand crafted’ feel that we want to emulate with the branding and products.
The fonts and reen and yellow shades chosen intended to create a luxurious yet real and natural feel as our riders use their bikes to explore the outdoors.

Try the prototype here!