RoC Skincare
META Campaigns
Art Directed creative from a library of assets and brand guidelines based on consumer data, analytics, trends etc. for 15+ META campaigns including statics and videos.
Dual Eye Cream campaign spiked a 400% sales lift and +30% CTR vs. category.
RoC.com DTC Responsive Banners + Campaigns
Art directed photography shoots and build composite assets to build responsive web banners and coinciding paid social media campaigns for the DTC site, resulting in best sales week ever and +27% YOY sales on Roc.com
Social Media
Photography art direction social posts and stories.
Sarah Jessica Parker x RoC #LOOKFORWARDPROJECT
Art direct campaign launch creative of SJP x ROC Brightening Kit; Emails, roc.com landing pages, in store display units, social media paid and organic content, etc.
US + EMEA Print Campaigns
Even Tone + Lift in-store and OOH product campaign, Magazine FSI, Product Cards, Boots UK Launch product pamphlet. Walmart display.
