RoC Skincare
META Campaigns
Revive + Glow Eye Balm META campaign, directing choice photography and asset layouts. One of many RoC Skincare META campaigns that averaged between 200% - 400% sales lift.
RoC.com Banners
Art Direct photography shoots or build composite assets to build responsive web banners.
Resulting in best sales week ever on roc.com and +27% YOY
Social Media
Photography art direction social posts and stories.
Sarah Jessica Parker x RoC #LOOKFORWARDPROJECT
Campaign launch of SJP x ROC Brightening Kit; Emails, roc.com landing pages, in store display units, social media paid and organic content, etc.
US + EMEA Print Campaigns
Even Tone + Lift in-store and OOH product campaign, Magazine FSI, Product Cards, Boots UK Launch product pamphlet. Walmart display.
