PVH Corp.

PVH Rebranded Playbook

DESIGN | ART DIRECTION | BRANDING | DATA VISUALIZATION | ICONOGRAPHY

  • Logo: The iconic PVH Corp. logo remains unchanged, honoring its heritage and established recognition.

  • Color Palette: A sophisticated and adaptable color palette brings a fresh, modern perspective while maintaining corporate authority, serving as the foundation for all visual communications.

  • Typography: A contemporary yet classic typography system enhances readability and ensures a consistent, impactful brand voice across all platforms.

  • Data Visualization: A clear and engaging data visualization system has been introduced to improve the presentation of insights and support effective communication.

  • Layouts: Simplified, contemporary layout principles promote visual hierarchy, clean aesthetics, and timeless consistency across applications.

pvh.com Site Redesign

UI DESIGN | ART DIRECTION | PHOTO SELECTION (Permanent banners)

  • Redesigned UI of pvh.com aligning to current user analytics/clicks and to new brand design direction of an even simpler, cleaner, modern look like that of Apple to let the brands and iconic imagery pop.

  • The template is based off of the current vendor’s platform capabilities while also understanding how we want our brand to show up. Bold fonts and square assets are a main aspect of this brand.

 

PVH Pride 2022

DESIGN | ART DIRECTION | PHOTO SELECTION

  • Annual campaign design for NYC Pride. Emphasizing the color bars and clean neutral photography, or conversely adding color and energy with color light photography to best portray the diversity of the associates at PVH and our support of the same in society.

  • Designed layout for PVH Careers site, print ads, parade banner, and template for social media campaign features.

PVH Quarterly Earnings

LOGO DESIGN | PHOTO SELECTION | INFOGRAPHIC

  • Design samples of my art direction for social media assets, and logo design for Earnings repots 2022.

  • The focus of these assets is to feature our iconic brand and celebrity photography, and clearly display PVH’s quarterly financials to investors on our pvh.com documents section.

 

Print Ads

LAYOUT | IMAGE SELECTION

  • PVH Print ads were designed to support partners, congratulate award winners, or general brand promotion and societal impact. Kept simple to emphasize high-impact seasonal brand imagery from their Calvin Klein and Tommy Hilfiger brands.

 

Video Title Cards

CREATIVE DIRECTION | ILLUSTRATION

  • Creative direction, illustration, and type treatments for PVH POV Roundtable Videos intended to promote I&D for our associates and share these values and convsations on social and other platforms.

  • Storyboard and research done to understand competitor and sense for elements used for each uniquely acknowledged time period.

  • Handoff storyboard and art direction to partner motion designer, Chris Minor, to see vision through.

 

PVH Leadership Behaviors

DESIGN | ART DIRECTION

  • Art directed and designed new associate development initiative intranet, educational, and communication documents to enhance associate engagement, participation, understanding, and opportunities.

  • I built the Sharepoint site to best match the creative direction and platform content requirements.

Illustrations & Badges

  • Designed for specific campaigns or department initiatives based on concept and scripts in partnership with copy and motion team.