PVH Corp.

pvh.com Site Redesign

UI DESIGN | ART DIRECTION | PHOTO SELECTION (Permanent banners)

The goal of this redesign is to align pvh.com with our new branding, especially in usage of fonts. Overall, the purpose was to make it simpler, and more efficient to navigate and see all the content. The template is based off of the current vendor’s platform capabilities while also understanding how we want our brand to show up. Bold fonts and square assets are a main aspect of this brand.

PVH Pride 2022

DESIGN | ART DIRECTION | PHOTO SELECTION

Annual campaign design for NYC Pride. Emphasizing the color bars and clean neutral photography, or conversely adding color and energy with color light photography.

PVH Quarterly Earnings

LOGO DESIGN | PHOTO SELECTION | INFOGRAPHIC

PVH provides Earnings reports on a quarterly basis to their investors. These are samples of the social media assets, logo and design direction for 2022. The focus of these assets is to feature our celebrity photography, and clearly display PVH’s quarterly financials.

Print Ads

LAYOUT | IMAGE SELECTION

PVH Print ads were designed to support partners, congratulate award winners, or general brand promotion. Kept simple to emphasize high-impact seasonal brand imagery from their Calvin Klein and Tommy Hilfiger brands.

Video Title Cards

ART DIRECTION | ILLUSTRATION

PVH POV Video intros and animation illustration assets developed with research for each event. Storyboard and work in cohesion with Motion Designer to see vision through.

PVH Leadership Behaviors

DESIGN | ART DIRECTION

A new associate development initiative. I built the Sharepoint site to best match the desired look and content requirements.
Additional educational and support documents shared across the company to enhance learning and participation.

Illustrations & Badges

Used when promoting certain department initiatives or I&D campaigns.