No7 HydraLuminous Franchise Product Sleeves

Higher impact packaging, more informational with custom illustrations and created a consistent water splash used across all to emphasize the ‘hydration’ benefits. Worked in partnership with brand team and vendor to ensure best production of material, color, and fit around product and product visibility on shelf.

Lash Impact Lash Serum

Developed following existing template of mascara product packaging, incorporating model and product imagery and retouching. Work alongside brand team to implement visualization of claims and product effectiveness, with vendor to ensure best iridescent material used, with legal to ensure claim usage, text size, etc.

My Essentials Seedless Raisins Repackaging

CONCEPTUAL | BRANDING
Repackaging of existing product. Used new product photography, modern and more colorful color palette and font,
and a rounded packaging to help emphasis the shape and ‘plump’ of the raisins.

SimplyGood Farms

FREELANCE | BRANDING
Upstate NY family recipe for two flavors of relish. Homegrown and produced in the family run farm/factory.
The brand wanted to portray color with natural and family feel, with personalized photography and a brand story on the product labels.
Responsible for logo design, font choice, color palette, and packaging.