No7

No7 Advanced Retinol Product Launch Campaign (Walgreens)

ART DIRECTION | RETOUCHING | CAMPAIGN

  • This was No7’s product launch of the year. The task at hand was to develop launch displays and an in-store takeover campaign that highlighted the new product, its ingredients (with ‘free from’ claim), and before/after results while incorporating a locally developed model image.

  • I retouched this model image and took the initiative to ground her within a hexagon shape for campaign consistency, shaping the way for the rest of the design elements and implementations.

  • Stock image research and testing for the ingredient images used.

  • Develop roundel to call out America’s #1 Serum Brand.

  • Designed for optimal customer interaction and legibility of display in store.

  • Created a more aesthetically pleasing results timeline grid for in-store takeover assets.

No7 Match Made Campaign (

PRINT | DIGITAL | EVENT DISPLAY + MATERIALS | ART DIRECTION | IMAGE COMPOSITE & COLORING | CAMPAIGN

  • Worked in partnership with UK agency who developed the key visuals of the cosmetic explosion and the Foundation droplets.

  • Designed UI and graphics for Walgreens.com and Us.boots.com landing pages, email blast, and No7 Match Made app loading screen. In-store coupon and on shelf promotion.

  • Designed training and educational materials including a new grid to correlate shades across categories to help drive sales and beauty advisor knowledge

  • Created a beauty advisor look book to help show customers their look to drive product experimentation and sales. Sourced, managed, negotiated, and proofed with print vendor for specific stock that ensured it held cosmetic colors correctly when applied.

  • ULTA General Managers Event large format signage ensure correct Match Made colors.

Promo and Launch Displays: Endcaps, Counter Trays, Ulta Table, etc.

ART DIRECTION | VENDOR MANAGEMENT

  • Art directed and designed many print promo displays for retailers including Ulta Beauty and Walgreens, assisting in launch of new No7 Laboratories, No7 Match Made Prooducts, and other product promos/launches.

  • Partnered with print vendors to ensure and create dielines fit products and retail spaces and collaborated with brand & marketing teams to pitch and establish copy.

  • Sample prints and presentations completed at our office to ensure product, art, and copy spacing sizing and holistic display presentation.

No7 Lash Impact Lash Serum Packaging

ART DIRECTION | RETOUCHING

  • US speciic mascara product developed following packaging template for remaing UK produced line of packaging.

  • Partner with brand team to gather product usage data and implement visualization of claims and product effectiveness into packaging.

  • Aligned with print vendor to review proofs, iridescent material options, and texture options and with legal to ensure claim usage, text size, etc.

No7 HydraLuminous Product Sleeves

ILLUSTRATION | PHOTO COMP | PRINT PRODUCTION | ART DIRECTION

  • Designed higher impact packaging sleeves in partnership with marketing team as the UK packaging was differntiating or providing enough information to consumers on shelf.

  • Created a ‘splash’ hydration key visual and custom icons to template across product range.

  • Worked in partnership with brand team and production vendor to ensure best production of material, color, and fit around product and visibility on shelf.