No7

No7 Advanced Retinol Product Launch Campaign (Walgreens)

ART DIRECTION | RETOUCHING | CAMPAIGN

This is No7’s product launch of the year. The task at hand was to develop launch displays and an in-store takeover campaign that highlighted the new product, its ingredients (with ‘free from’ claim), and before/after results while incorporating a locally developed model image.

I retouched this model image and took the initiative to ground her within a hexagon shape for campaign consistency, shaping the way for the rest of the design.

Stock image research and testing for the ingredient images used.

Develop roundel to call out America’s #1 Serum Brand.

Designed for optimal customer interaction and legibility of display in store.

Created a more aesthetically pleasing results timeline grid for in-store takeover assets.

No7 Match Made Campaign

PRINT | DIGITAL | EVENT DISPLAY + MATERIALS | ART DIRECTION | IMAGE COMPOSITE & COLORING | CAMPAIGN

Walgreens.com and us.boots.com landing pages and email blast. No7 Match Made app loading screen. In-store coupon and on shelf promotion.

Training and educational grid to correlate shades across categories. Customer personalized shade look book. ULTA Event large format signage.

Endcaps & Display Units

ART DIRECTION | VENDOR MANAGEMENT

Examples of Displays at Ulta Beauty and Walgreens, assisting in launch of new No7 Laboratories and Noo7 Match Made Prooducts.

No7 Lash Impact Lash Serum Packaging

ART DIRECTION | RETOUCHING

Developed following cohesive look of current No7 mascara packaging. Work alongside brand team to implement visualization of claims and product effectiveness, with vendor to ensure best iridescent material used, with legal to ensure claim usage, text size, etc.

No7 HydraLuminous Product Sleeves

ILLUSTRATION | PHOTO COMP | PRINT PRODUCTION | ART DIRECTION

Higher impact packaging, more informational with custom illustrations and created a consistent water splash used across all to emphasize the ‘hydration’ benefits. Worked in partnership with brand team and vendor to ensure best production of material, color, and fit around product and product visibility on shelf.